New Perfume Launch: City Rush by Avon

I was lucky enough to be invited by Emila last Monday to attend a glittery jam packed celebrity event to celebrate the launch of Avon’s latest range of perfume, CITY RUSH. Although, initially we didn’t have any idea what the event was for, it was a really nice surprise for both of us.

Actress Scha Alyahya who is also  Avon’s Fragrance Ambassador in Malaysia was there to officially launch the perfume alongside her friends as they walk down the runway strutting their chic style with a bottle of CITY RUSH perfume in hand.

scha alyahya

AVON CITY RUSH

picture courtesy by Avon

The first impression that I had when I was given a whiff of the perfume was,  for a lack of better word, NICE. It is, in my opinion light enough for day and sexy enough for night wear… and I was so happy to find a bottle of CITY RUSH in my goodie bag when we left the event.

Avon has always been about empowering woman and this is what Carolyn Nur Amira Lee, Managing Director of Avon Malaysia has to say at the launch

 “As the company for women, we’re all about empowering women through vast earning opportunities, promoting independence, providing financial assistance, instilling confidence and a higher self-esteem. In short, we want to empower women to be the best they can be. Today, we bring to you yet another ‘vehicle’, Avon City Rush Fragrance that would aide you in unearthing your confidence and unique persona. Warm, sassy and carefree, you’ll feel so good that even the street-way becomes your runway!”

After dinner and all the interviews and speeches, there was the lucky draw (we didn’t win anything) and then entertainment followed. Aliya gave a very energetic performance indeed.  The event ended around 10.30pm.

aliya

picture courtesy by Avon

City Rush is available starting 1 November 2012 for RM99.00 (S&S RM113.85) per bottle. For more information, call Avon’s Toll Free Line at 1-800-22-AVON (2866) or visit http://www.my.avon.com

Fathia Latiff   Scha Alyahya Awal Ashaari

More pictures here

Cheerio…
LadyJava

 

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7 Responses to “New Perfume Launch: City Rush by Avon”

  1. Monica says:

    wow..sexy enough for night wear? i like leh hahah! hmm i've never tried any Avon perfumes before 🙂
    My recent post Top 10 Fashion Mistakes Women Make

  2. Monica says:

    wow..sexy enough for night wear? i like leh hahah! hmm i've never tried any Avon perfumes before 🙂
    My recent post Top 10 Fashion Mistakes Women Make

  3. […] I last attended the Avon City Rush Perfume launch, I was given an Avon catalogue. I have been looking at it this past few days and saw some nice […]

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